When thinking about starting a firearm training business, one thing you want to consider is the name of your business. There are a couple of things to keep in mind here.
First, when advertising on social media, you need to stay within social media policies. Facebook is one of the best ways to advertise because it reaches your target market and has the targeting you need as a business owner to get people in and keep them coming through.
Building a relationship on social media is imperative to any new business, including a firearm training business. Many people have this misconception that any firearm-related Facebook advertising isn’t allowed.
Yes, Facebook advertising policies deny any ads that promote the sale of weapons, ammunition, or explosives, but they allow safety courses for firearm training or licenses and books and videos about firearm safety.
So, we must come up with a business name that doesn’t stop us from advertising on social media. One of my mastermind members recently created a business named “The armed angels,” and it’s a whole business going after helping women get their concealed carry permits.
When you choose a good business name, not having the words ‘firearm’, ‘gun,’ or ‘ammunition’ allows you to advertise on Facebook. A great business name also is going to be something brandable and that somebody’s going to want to wear because they feel like it matters to them. Just like the words “Carry Daily” would be for my brand business.
So, make sure it is something you can turn into a brand and sell to people locally and anyone who supports your business and believes in the same value systems.
For suggestions, you can go to your Facebook page and post on your timeline, saying, “Hey guys, I’m thinking about starting a firearm training business. What names would you suggest?”. Remind them to avoid the words we talked about above.
This is a great way to start generating buzz about your business that doesn’t even exist. You’ll be so surprised how many people say they can’t wait to take your classes.